Sans Normal Karun 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Ekster' by Indian Type Foundry and 'Clear Sans' and 'Grava' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, retro, punchy, confident, emphasis, motion, impact, display, slanted, rounded, geometric, compact, ink-trap hints.
A slanted sans with heavy, compact letterforms and rounded geometry. Curves are smooth and circular, with tight counters and sturdy joins, while terminals tend to cut cleanly on an angle, reinforcing forward motion. The proportions feel slightly condensed in places, with clear differentiation between wide rounds (O, Q) and more compact straight-sided forms, creating a lively rhythm. Details like the angled crossbar on A, the sharp inner notch in M, and the triangular tail on Q add a crisp, engineered character within an overall rounded construction.
Best suited to display work where strong emphasis is needed: headlines, posters, logos, and brand marks. It also fits athletic or performance-oriented graphics, product packaging, and short promotional copy where the slanted, compact forms can add momentum without sacrificing clarity.
The font conveys speed and impact, with a sporty, headline-driven energy. Its italic stance and firm shapes read as assertive and contemporary, while some angular cut-ins and high-contrast silhouettes add a subtle retro display flavor.
The design appears intended to deliver a fast, assertive sans voice by combining rounded, geometric construction with angled terminals and a pronounced forward slant. The result prioritizes immediacy and visual punch for attention-grabbing typographic statements.
Lowercase forms are stout and legible at display sizes, with single-storey a and g contributing to a clean, modern feel. Numerals are bold and expressive, with noticeable slant and compact apertures that keep the set cohesive in energetic settings.