Sans Normal Higev 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Morandi' by Monotype and 'Elpy', 'Entendre', and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: ui text, editorial, packaging, brand voice, posters, friendly, casual, approachable, playful, clean, warmth, readability, informality, modern simplicity, rounded, soft terminals, humanist, slanted, open apertures.
A slanted sans with rounded, softly blunted terminals and a gently humanist construction. Strokes are smooth and largely monolinear, with generous curves and open counters that keep forms airy. The proportions feel moderately wide and stable, with clear, simple joins and a slightly calligraphic rhythm created by the consistent forward slant. Numerals follow the same soft, rounded logic, reading clearly without sharp corners or high-contrast details.
It works well for user interfaces, apps, and product copy where a friendly tone and clear letterforms are needed. The slant and soft terminals also make it suitable for casual editorial layouts, packaging, and short display lines in posters or social graphics, especially when aiming for an approachable voice.
The overall tone is warm and informal, leaning friendly rather than technical. Its soft curves and easy rhythm give it an approachable, conversational feel that suits relaxed communication and light branding.
The design appears intended to deliver a clean sans reading experience while adding warmth through a consistent slant and rounded terminals. It prioritizes legibility and an easy, personable texture over strict geometric rigidity or sharp, formal detailing.
Round shapes like C, O, and G emphasize circular geometry, while angled letters like A, V, W, and X remain smooth and non-aggressive due to rounded ends. The lowercase shows a simple, readable structure with open forms and a cohesive slanted texture that holds together well in continuous text.