Sans Normal Atdur 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, casual, warm, approachable, playful, human touch, approachability, everyday display, playful clarity, rounded, soft, hand-drawn, informal, open.
This typeface uses softly rounded, slightly irregular strokes that evoke a hand-drawn marker or brush-pen feel while remaining clear and consistent. Curves are generous and open, with smooth joins and subtly varied terminals that avoid sharp corners. Proportions feel compact but not cramped, with rounded counters and a steady, readable rhythm across both uppercase and lowercase. Numerals share the same buoyant, organic shapes, maintaining uniform color in text while keeping a lively, humanized texture.
This font works well for branding and packaging that benefit from a personable, crafted feel, as well as posters and headlines where its friendly presence can carry tone quickly. It also suits children’s and family-oriented materials, invitations, and casual editorial pull quotes where warmth and approachability are priorities.
The overall tone is friendly and conversational, with a warm, handmade character that feels relaxed rather than formal. Its gentle irregularities add personality and charm, suggesting an approachable, everyday voice suited to informal communication.
The design appears intended to deliver a clean, readable sans structure with a humanized, hand-rendered flavor—balancing everyday legibility with an informal, charming personality for contemporary display and short-text use.
Across the alphabet, the forms stay coherent and evenly weighted, producing an even typographic color in paragraphs while still showing distinctive, slightly quirky details at terminals and curves. The shapes remain legible at text sizes, and the rounded construction keeps the texture soft on the page.