Sans Normal Rubuv 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product labels, branding, signage, friendly, modern, approachable, clean, casual, readability, versatility, approachability, neutral branding, everyday text, humanist, rounded, soft, open, even rhythm.
A rounded, humanist sans with smooth curves and gently softened terminals. Strokes are consistently weighted with minimal contrast, and counters stay open and legible, giving letters a clear, calm texture in running text. Proportions feel balanced rather than condensed or extended, with a straightforward upright stance and simple, unembellished construction across capitals, lowercase, and numerals.
It works well for interface copy, app and web text, and general-purpose editorial settings where clarity at small to medium sizes matters. The friendly, rounded voice also suits consumer branding, packaging or product labels, and straightforward signage that benefits from an approachable tone.
The overall tone is warm and accessible, with a contemporary, everyday feel rather than a technical or formal one. Its rounded detailing reads friendly and conversational, making it suitable for messaging that aims to feel inclusive and easygoing.
The font appears intended as a versatile, modern sans that prioritizes readability and a friendly presence. Its restrained detailing and even texture suggest a design aimed at broad everyday use across both display headings and continuous text.
The design maintains a steady rhythm in paragraphs, with smooth joins and uncomplicated shapes that avoid sharp angles. Numerals match the letterforms in softness and stability, supporting consistent color across mixed alphanumeric settings.