Print Itmov 7 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: kids branding, posters, packaging, headlines, stickers, playful, friendly, casual, youthful, bubbly, handmade feel, approachability, high impact, informal tone, quick readability, rounded, chunky, soft, hand-drawn, bouncy.
A rounded, hand-drawn print style with thick, soft-ended strokes and gently uneven contours. Letterforms are simplified and slightly variable in width, with a bouncy baseline feel and open counters that keep the heavy shapes readable. Terminals are blunt and cushioned rather than sharp, and curves dominate the construction, giving the set a smooth, marker-like texture across uppercase, lowercase, and numerals.
Best suited for short-to-medium display text such as kids and family-oriented branding, playful posters, storefront or event signage, packaging, stickers, and social graphics. It can also work for emphasis in UI or educational materials where a friendly, informal voice is desired, but the heavy stroke weight suggests avoiding long paragraphs at small sizes.
The overall tone is cheerful and approachable, with a casual, doodled energy that feels informal and conversational. Its chunky softness reads as warm and kid-friendly, leaning toward lighthearted signage and playful packaging rather than formal editorial typography.
The design appears intended to mimic a confident hand-printed marker look: bold enough to stand out quickly, soft enough to feel welcoming, and irregular enough to read as human and personable.
Uppercase forms are compact and sturdy, while lowercase adds more character through taller ascenders and round, single-storey shapes. Numerals follow the same soft geometry, with prominent, easy-to-spot silhouettes suited to quick recognition.