Serif Normal Bolus 9 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, packaging, branding, retro, playful, western, chunky, friendly, display impact, vintage tone, warmth, signage clarity, brand presence, rounded, bracketed, soft serifs, bulky, compact.
A heavy, rounded serif with compact proportions and soft, bracketed terminals that read as sculpted rather than sharp. Strokes are thick and steady, with gently eased corners and rounded interior counters that keep the dense weight from feeling brittle. The design leans on sturdy verticals and broad, blocky curves, producing a rhythmic, poster-like texture in text. Numerals match the letters’ chunky build, with wide, simplified forms and rounded joins that maintain consistent color.
Best suited to display work such as posters, headlines, and signage where its thick strokes and rounded serifs can project clearly. It also fits packaging and branding that want a nostalgic, approachable voice, especially in short to medium text where the strong typographic color becomes an asset.
The overall tone feels retro and approachable, blending old-style signage warmth with a playful, display-forward confidence. Its soft edges and stout shapes suggest comfort and friendliness, while the pronounced serif details add a slightly vintage, Americana-leaning character.
The design appears intended to deliver a bold, vintage-leaning serif voice optimized for impact at larger sizes. Its softened serifs and rounded geometry aim to keep a very heavy weight readable and friendly, evoking classic print and signage traditions without relying on sharp, high-contrast detailing.
In longer lines the tight, weighty shapes create a strong, dark typographic color and a distinctly patterned texture, making spacing and line length feel more impactful than in lighter text serifs. The forms are highly simplified and robust, favoring legibility through mass and clear silhouettes over delicate detail.