Sans Normal Vemir 11 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Espial' by VP Creative Shop (names referenced only for comparison).
Keywords: branding, packaging, editorial, posters, ui, friendly, casual, modern, approachable, lively, friendly modernity, approachability, motion, readable display, rounded, oblique, soft terminals, open counters, humanist.
A rounded, oblique sans with smooth curves and softly finished terminals. Letterforms are built from generous arcs and oval counters, with a slightly bouncy rhythm created by angled strokes and subtle asymmetries. Uppercase shapes stay clean and simplified, while lowercase forms lean more humanist, with open apertures and compact joins that keep texture even in continuous text. Figures follow the same soft, rounded construction, reading clearly with consistent stroke behavior across curves and straights.
Well-suited to brand identities, packaging, and promotional design where a warm, modern sans can add character without becoming decorative. It can also work for editorial subheads, pull quotes, and interface accents where a friendly, slanted voice helps differentiate hierarchy while staying readable.
The overall tone is friendly and informal, suggesting a contemporary, easygoing voice rather than strict technical neutrality. Its slanted posture adds motion and conversational energy, making it feel personable and upbeat in headings and short reads.
The design appears intended to deliver a contemporary sans-serif with rounded construction and an energetic slant, balancing clarity with a more personable, informal tone for display-forward typography.
Round letters like O/C/G show broad, smooth bowls; diagonals (V/W/X/Y) are sturdy and clean, and the lowercase maintains a steady color without sharp corners. The sample text shows good continuity across mixed-case strings, with clear word shapes and a soft, cohesive typographic color.