Slab Rounded Orro 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, headlines, editorial, signage, friendly, retro, approachable, playful, bookish, soften slabs, friendly clarity, retro warmth, robust readability, rounded slab, soft serifs, generous curves, open counters, sturdy.
A rounded slab-serif with monoline-like stroke color and softly blunted, pill-shaped serif terminals. Letterforms are built from broad curves and calm, straight stems, with minimal contrast and an even, steady rhythm across words. The lowercase shows a single-storey a and g, a softly hooked f, and a rounded-shoulder r, while capitals stay wide and stable with gentle bracket-like transitions into the serifs. Numerals are clear and moderately rounded, keeping the same soft-ended slab logic for a cohesive text color.
Well-suited to branding systems that want friendliness with structure, such as food, lifestyle, and retail identities. Its solid slab presence works for headlines, subheads, and short paragraphs in editorial layouts where a warm, readable voice is desired. The clear numerals and sturdy silhouettes also make it a good fit for signage and packaging copy that needs to stay legible while feeling personable.
The overall tone is warm and approachable, with a slightly nostalgic, mid-century flavor. Rounded slabs and open shapes keep it friendly and non-authoritarian, making it feel inviting rather than formal. Its sturdy construction adds a dependable, “printed matter” character that reads as both casual and confident.
The design appears intended to blend the stability of slab serifs with rounded terminals for a softer, more contemporary friendliness. It aims for clear readability and a consistent, even texture, while leaning into approachable character through simplified, rounded forms and prominent yet non-sharp serifs.
Spacing appears comfortable and readable, with consistent sidebearings that help lines set evenly in the sample text. The serifs are prominent enough to give a strong baseline and cap-line presence, yet their rounded ends reduce sharpness and add softness at display sizes.