Sans Normal Afmad 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ninova' by Fontuma (names referenced only for comparison).
Keywords: ui labels, branding, headlines, signage, posters, clean, modern, technical, dynamic, neutral, add motion, modernize, maintain clarity, system companion, geometric, oblique, monoline, crisp, open.
This is a slanted, geometric sans with monoline strokes and rounded bowls built from clean circular/elliptical forms. Curves are smooth and open, counters stay generous, and terminals read as straightforward and unembellished. The oblique angle is consistent across capitals, lowercase, and numerals, giving the design a unified forward-leaning rhythm. Overall proportions feel balanced, with clear joins and a tidy, even texture in text.
It works well for interface labeling, product branding, and contemporary headlines where a clean sans is needed with a built-in sense of motion. The open forms and consistent rhythm also make it suitable for short-to-medium editorial callouts, wayfinding-style signage, and marketing layouts that benefit from an energetic italic voice.
The consistent slant and restrained construction give the font a brisk, contemporary tone that feels efficient and purpose-driven. It reads as neutral and professional rather than expressive, with a subtle sense of motion that suggests speed and modernity.
The design appears intended as a modern oblique companion for a geometric sans system, prioritizing clarity and consistency while adding forward movement. Its simple terminals and smooth round construction suggest an emphasis on versatility across display and functional contexts.
The numerals follow the same rounded, geometric logic as the letters, with smooth curves and clear silhouettes. In longer text, the even stroke color and open counters help maintain clarity while the slant adds emphasis and momentum.