Sans Normal Omlim 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, contemporary branding, approachability, simplicity, geometric, rounded, sturdy, crisp, open.
A heavy, geometric sans with broad, even strokes and smooth, rounded curves. Counters are generally open and circular, with a clear, consistent rhythm that keeps forms readable at large sizes. Terminals are clean and mostly straight-cut, while key letters (like C, G, S, and e) show softened shaping that keeps the texture friendly rather than harsh. The overall silhouette is compact and sturdy, with balanced proportions and a clear hierarchy between straight stems and rounded bowls.
Best suited to display applications where a strong, clean voice is needed—headlines, brand marks, posters, packaging, and short UI or signage labels. It can work for brief paragraphs at larger sizes, but its dense weight and strong presence favor titles, callouts, and marketing copy over extended reading.
The tone feels contemporary and straightforward, projecting clarity and confidence without becoming aggressive. Its rounded geometry gives it an approachable, slightly playful friendliness that suits consumer-facing design. The strong weight adds impact, making it feel energetic and emphatic in headlines.
The design appears intended to deliver a modern, geometric sans that prioritizes impact and clarity while staying friendly through rounded forms and open counters. It’s aimed at versatile, contemporary communication where bold emphasis and straightforward readability are key.
The uppercase set reads solid and stable, while the lowercase maintains a simple, single-storey feel where applicable (notably the a), reinforcing the geometric voice. Numerals are similarly robust and legible, with simple, high-contrast-to-background shapes that hold up well in display contexts.