Sans Normal Oklof 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Basic Sans' and 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Tenorite' by Microsoft Corporation (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, straightforward, legibility, impact, modern branding, clarity, rounded, geometric, compact, sturdy, open counters.
A sturdy sans with generous, rounded bowls and largely uniform stroke weight, producing a solid, even texture in text. Curves are smooth and geometric, with open apertures on forms like C, S, and e, while terminals are clean and unembellished. Uppercase shapes read broad and stable, and the lowercase maintains clear, simple construction with a single‑storey g and a straightforward, highly legible rhythm. Numerals are similarly robust and simple, with ample interior space that helps counters stay open at display sizes.
Well suited to headline and display typography where a strong, clean voice is needed, such as posters, branding, packaging, and signage. It can also work for short text blocks in interfaces or editorial callouts when high contrast against the background and clear letterforms are priorities.
The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry softens the weight, giving it a friendly, contemporary feel rather than a sharp or technical one.
The design appears intended as a versatile, contemporary sans that prioritizes bold clarity and friendly geometry. Its consistent stroke behavior and open shapes suggest an emphasis on legibility and dependable impact in modern visual systems.
The design emphasizes clarity through open counters and restrained detailing, avoiding quirky joins or calligraphic modulation. The heavier weight creates strong emphasis and works best when the letterspacing and line spacing allow the forms to breathe.