Sans Normal Amnag 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream; 'Neue Helvetica', 'Neue Helvetica Armenian', 'Neue Helvetica Georgian', and 'Neue Helvetica Paneuropean' by Linotype; 'Helvetica Now' by Monotype; and 'Nimbus Sans Arabic' and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, headlines, clean, modern, neutral, friendly, confident, clarity, versatility, modern utility, approachability, geometric, rounded, solid, open counters, high legibility.
A sturdy sans with round, geometric construction and smooth curves paired with straightforward verticals. Terminals are clean and mostly squared off, while bowls and counters stay open and generously sized, producing a clear, even color in text. Proportions feel balanced and contemporary, with simple joins and minimal stroke modulation that keeps forms consistent from caps through lowercase and figures.
This font suits interface copy and product experiences where clarity at a range of sizes matters, while also holding up well in bold headings. Its clean geometry and open counters make it a solid choice for signage and packaging, and for contemporary brand systems that need a neutral but friendly voice.
The overall tone is modern and matter-of-fact, with a friendly neutrality coming from its rounded geometry. It reads as confident and approachable rather than flashy, making it feel dependable in everyday communication.
The design appears intended as a versatile, modern sans that prioritizes clarity and consistency. Its rounded construction and restrained details suggest a goal of broad usability across digital and print contexts without drawing attention away from the message.
The sample text shows stable spacing and an even rhythm across words, with especially clear circular forms (C, O, Q) and sturdy verticals (H, I, N). Numerals are straightforward and highly readable, matching the same geometric logic as the letters.