Serif Flared Ugma 13 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: editorial, book covers, headlines, magazines, branding, warm, literary, traditional, craft, humanist, readability, classic tone, warmth, distinctiveness, flared, bracketed, calligraphic, soft, rounded.
This typeface presents a serifed, flared construction with sturdy, low-contrast strokes that swell gently into the terminals. Serifs are small and bracketed, often reading as tapered wedges rather than sharp, hairline feet, giving the outlines a softened, carved quality. Curves are full and slightly squarish in places, with open counters and a steady, unhurried rhythm across the alphabet. The lowercase shows compact proportions with relatively short extenders and a compact x-height, while capitals are broad and stable; numerals are oldstyle-leaning in spirit with rounded forms and modest modulation.
It suits editorial typography where a traditional voice is desired—headlines, pull quotes, and short-to-medium passages in magazines or book design. The robust shapes and warm detailing also make it a good candidate for branding, packaging, and cultural or heritage-leaning identities where a serif with personality is preferred.
The overall tone feels warm and bookish, combining classical serif familiarity with a hand-touched, craftlike finish. Its flared endings and softened joins add a gentle, approachable character that suggests tradition without feeling overly formal.
The design appears intended to bridge classic serif readability with a subtly artisanal, flared-stem aesthetic. It aims for a dependable text texture while adding distinctive, gently tapered terminals that give headlines and titles a recognizable signature.
Several letters show subtly calligraphic stress and asymmetric details (notably in the bowls and diagonals), which keeps text from feeling mechanical. The strong, dark color at display sizes suggests confident presence, while the open internal spaces help maintain clarity in words and sentences.