Sans Normal Urnes 9 is a very light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, fashion, magazines, branding, posters, editorial, elegant, airy, refined, luxury, display, expressive, calligraphic, razor-thin, swooping, delicate, stylized.
This typeface is an italic display style built from sweeping, oval-driven curves and long, tapering strokes. Letterforms show pronounced modulation, with hairline-thin joins and terminals contrasted against thicker stems, creating a crisp, high-fashion rhythm. Shapes are open and spacious with generous inner counters, while ascenders and descenders extend with a graceful, calligraphic feel. Numerals and capitals emphasize slanted verticals and sharp, needle-like diagonals, giving the set a poised, sculptural silhouette on the page.
Best suited to headlines, editorial titling, fashion and beauty branding, and high-end packaging where its delicate stroke work can remain intact. It can also work for pull quotes or short display lines when set with ample size and breathing room.
The overall tone is elegant and editorial, suggesting luxury and sophistication. Its fine hairlines and dramatic slant feel expressive and stylish, with a sense of motion that reads as modern glamour rather than neutral text utility.
The design intention appears focused on creating an expressive, luxury-leaning italic display voice with dramatic contrast and refined curves. It prioritizes visual elegance and motion, aiming for striking, airy typography in high-impact settings.
The design relies heavily on thin connective strokes and tapered endings, so it visually rewards generous sizing and comfortable spacing. The italic angle and stroke contrast create a lively texture in mixed-case settings, with a particularly flowing, cursive-like impression in the sample text.