Sans Contrasted Ultu 9 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, sporty, industrial, techy, retro, confident, impact, authority, visibility, modernity, ruggedness, blocky, square, compact, stencil-like, rounded corners.
A heavy, block-built sans with squared geometry and softened, rounded outer corners. The design uses pronounced stroke modulation, with thick verticals and noticeably lighter horizontals and diagonals, producing a crisp, engineered rhythm. Counters tend toward rectangular forms and many joins are tight, emphasizing solidity; terminals are mostly straight-cut with a few compact notches and cut-ins that add a slightly mechanical, stencil-like character. Numerals and capitals read especially robust, while the lowercase keeps a compact, utilitarian structure that stays consistent in texture at display sizes.
This face is well-suited to bold headlines, poster typography, and brand marks that need a strong, wide footprint. It can work effectively in sports and esports graphics, industrial or tech-forward packaging, and large-format signage where its blocky counters and high-impact rhythm remain clear.
The overall tone is assertive and performance-driven, combining an industrial straightforwardness with a subtle retro, scoreboard-like flavor. Its wide stance and sharp, simplified shapes project confidence and impact, making the voice feel modern, technical, and loud without becoming decorative.
The design appears intended to deliver maximum presence with a structured, geometric voice, leveraging strong verticals and squared counters to feel stable and authoritative. The added cut-ins and selective light strokes introduce visual snap and a mildly technical edge, helping it stand out in display applications.
The letterforms show a recurring “squared bowl with softened corners” motif across rounds, which helps maintain uniform color in big settings. The strong weight and tight internal spaces suggest it is most comfortable where size and contrast can breathe, rather than in small text or dense UI copy.