Sans Normal Utrif 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FF Transit' by FontFont, 'TheSans' by LucasFonts, and 'PT Sans Pro' by ParaType (names referenced only for comparison).
Keywords: ui labels, branding, tech editorial, signage, presentations, modern, clean, dynamic, technical, neutral, clarity, emphasis, modernity, efficiency, slanted, monolinear, open apertures, rounded, geometric.
A slanted sans with monolinear strokes and smoothly rounded joins, built from clean circular and elliptical curves. Letterforms are slightly condensed in feel with generous internal counters and open apertures, keeping the texture airy despite the italic angle. Terminals are crisp and mostly straight-cut, and the overall rhythm is even and controlled, with a contemporary, engineered geometry across caps, lowercase, and figures.
This style suits interface labels, dashboards, and product marketing where a crisp, contemporary italic can signal emphasis or motion. It also works well for tech/editorial layouts, wayfinding or signage at larger sizes, and presentation typography where legibility and a streamlined voice are important.
The tone is modern and brisk, with a forward-leaning stance that adds motion without becoming expressive or calligraphic. It reads as practical and professional—more about clarity and momentum than personality or ornament.
The design appears intended as a straightforward, contemporary sans italic with disciplined geometry and consistent stroke behavior, providing a clean emphasis style that remains highly readable. Its smooth curves and open counters suggest a focus on clarity across sizes while maintaining a purposeful, forward-leaning energy.
The italic slant is consistent across the set, and the numerals follow the same clean, rounded construction as the letters. Curves stay smooth and uniform, producing a tidy, screen-friendly silhouette in running text and a sharp, minimal look in headlines.