Sans Normal Bubab 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' and 'Acumin Variable' by Adobe, 'Fold Grotesque' and 'Fold Grotesque Variable' by Colophon Foundry, 'Devoid' by Dropper, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, neutral, modern, straightforward, functional, everyday utility, legibility, neutral branding, clarity, geometric, rounded, even rhythm, open counters, plain terminals.
A clean sans serif with largely geometric construction and smooth, round bowls balanced by straight stems. Strokes are even and consistent, with minimal modulation and simple, squared-off terminals. Uppercase forms feel compact and orderly, while lowercase shows a single-storey “a” and “g” with open, readable counters. Numerals are simple and unembellished, matching the overall restrained, uniform texture in text.
Well suited to interface labels, settings screens, and general product text where a stable, predictable texture is desired. It also works effectively for editorial subheads, presentations, and straightforward brand systems that need a clean, contemporary sans without overt stylization.
The tone is neutral and modern, prioritizing clarity over personality. Its calm, no-nonsense shapes create an approachable, contemporary voice that stays out of the way of the content.
The design appears intended as a versatile, general-purpose sans that emphasizes legibility and visual neutrality. Its geometric, low-detail construction suggests a focus on consistency across sizes and reliable performance in both short labels and longer passages.
The letterforms maintain a steady rhythm with generous interior spaces, helping prevent dark spots in paragraphs. Curves are smooth and controlled, and the design avoids decorative quirks, producing a consistent, system-like feel across caps, lowercase, and figures.