Sans Normal Abkem 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, editorial, branding, packaging, signage, modern, clean, approachable, dynamic, neutral, modern utility, readable italic, brand forward motion, clean neutrality, slanted, humanist, open counters, rounded terminals, airy.
This typeface is a slanted sans with smooth, low-contrast strokes and largely rounded, circular construction in bowls and counters. Curves are generous and even, with subtly sheared geometry that creates a consistent rightward motion across the alphabet. Terminals are clean and mostly rounded or softly cut, and joins stay simple and uncluttered. Proportions feel balanced with a moderate x-height, open apertures, and steady spacing that keeps words readable in continuous text while preserving a sleek, contemporary profile.
It works well for interface labels, product copy, and editorial pull quotes where clarity and a contemporary tone are needed. The slant makes it particularly suitable for branding accents, packaging, and signage that benefits from a sense of speed or emphasis while remaining clean and legible.
The overall tone is modern and easygoing, combining a technical cleanliness with a friendly softness in the curves. The italic slant adds energy and forward movement without becoming formal or calligraphic, making it feel contemporary and practical rather than expressive or decorative.
The design appears intended to provide a versatile italic sans with a smooth, rounded skeleton and restrained detailing, delivering a modern voice that stays readable in everyday settings. Its consistent slant and open forms suggest a focus on clarity and contemporary branding utility rather than ornamental flair.
Figures follow the same smooth, sheared rhythm as the letters, with rounded forms and straightforward construction that stays consistent with the lowercase. The sample text shows stable color and an even texture across lines, suggesting it is comfortable for short-to-medium passages where a subtle sense of motion is desirable.