Print Ablaw 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: packaging, posters, social media, branding, headlines, friendly, casual, approachable, playful, conversational, human warmth, informal clarity, handmade feel, everyday display, rounded, soft, bouncy, loose, marker-like.
This typeface has a hand-drawn print look with a consistent rightward slant and softly rounded terminals. Strokes are smooth and even, with minimal contrast and a slightly inflated, wide feel that keeps counters open. Letterforms are simplified and legible, with gentle irregularities in stroke endings and joins that create an organic rhythm rather than mechanical repetition. Curves are prominent across both cases, and spacing feels airy, supporting clear word shapes in running text.
It works well for short to medium-length copy where an approachable, hand-made tone is desired—such as packaging, café or boutique branding, posters, and social media graphics. The clear shapes and open counters also make it suitable for headings, pull quotes, and lightweight UI accents where a friendly voice is needed.
The overall tone is informal and personable, like neat handwriting made with a felt-tip pen. Its relaxed slant and rounded shapes give it a warm, upbeat voice that reads as friendly and unpretentious. The texture stays tidy enough for clarity while still conveying a human, conversational character.
The design appears intended to mimic clean, quick handwriting in an unconnected print style, balancing charm with legibility. It aims to provide an informal, human alternative to neutral sans fonts while staying consistent enough for everyday display and text snippets.
Uppercase forms remain simple and readable, while lowercase adds extra liveliness through small baseline and stroke-length variations. Numerals match the same casual, rounded construction, keeping the set visually cohesive in mixed content.