Sans Normal Tulem 10 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'PC Gothic' by BA Graphics, 'Charpentier Sans Pro' by Ingo, 'Hisham' and 'Optima' by Linotype, 'Sigvar Serial' by SoftMaker, 'MarkusLow' by The Northern Block, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, bubbly, attention, approachability, retro charm, display impact, brand voice, soft corners, ball terminals, rounded joins, blocky, high-ink.
A heavy, rounded display sans with pronounced stroke contrast and soft, swelling curves. Counters are generous and largely oval, while terminals often finish in subtle ball-like or teardrop shapes that add a bouncy rhythm. The silhouette is compact and sturdy with broad bowls, slightly irregular curvature, and a noticeable mix of straight-ish stems against bulbous curves, giving letters a lively, sculpted feel. Numerals match the same chunky, curvy construction, reading clearly at large sizes with strong black presence.
Best suited to headlines and short-form copy where its chunky curves and strong contrast can read cleanly and add personality—posters, product packaging, logos, menu headings, and bold signage. It can work for emphasis in editorial layouts, but typically benefits from larger sizes and moderate tracking to keep the texture open.
The overall tone is warm and approachable, with a playful, slightly retro personality. Its rounded details and buoyant proportions make it feel expressive and upbeat rather than strictly utilitarian, while the strong weight keeps it confident and attention-grabbing.
The design appears intended to deliver a bold, friendly display voice by combining sturdy, geometric-ish skeletons with softened curves and decorative terminal shaping. It aims for high impact and easy recognition, prioritizing character and presence over neutral text performance.
In text settings the dense color and contrasty strokes create a lively texture; the font’s character comes through most strongly in rounded letters (C, G, O, S) and in the distinctive, softly flared terminals. Spacing appears tuned for display impact, with shapes that prefer breathing room to avoid dark massing in longer lines.