Serif Flared Gaze 5 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Campan' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, posters, book covers, branding, heritage, authoritative, dramatic, formal, display impact, classic authority, distinctive detail, editorial voice, bracketed, flared, sculpted, beaked, wedge-like.
A high-contrast serif with sculpted, flaring terminals and pronounced bracketed serifs that read as wedge-like at the ends of strokes. Stems are sturdy and vertical, while curves show sharp, beaked cut-ins and tapered joins that create crisp inner counters. Capitals feel compact and weighty with prominent top serifs and energetic diagonals (notably in K, V, W, X, Y), and the numerals are similarly stout with strong modulation. Lowercase forms are traditional and readable, with a two-storey a, a looped g, and narrow, slightly pinched apertures that reinforce the sharp, engraved rhythm.
Best suited to display roles such as headlines, pull quotes, posters, and book-cover titling where its flared terminals and contrast can be appreciated. It can also support brand marks and packaging that want a traditional serif voice with extra character, and works well for short editorial text where a strong typographic presence is desired.
The overall tone is classic and commanding, with a slightly theatrical edge created by the pointed terminals and dramatic contrast. It conveys an old-world, bookish authority—formal and editorial—while the flared details add a distinctive, stylized bite.
The design appears aimed at delivering a traditional serif structure with amplified, flared finishing strokes to create a recognizable silhouette. Its weight, contrast, and pointed detailing suggest an intention to balance legibility with a more dramatic, heritage-leaning personality for prominent typographic use.
At larger sizes the sharp serifs and beaked terminals become a key identifying feature, giving words a spiky sparkle along the baseline and cap line. In dense settings, the tight apertures and strong contrast can make texture feel dark and assertive, favoring deliberate typographic hierarchies over neutral body copy.