Sans Normal Abbem 15 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Cabira' by Hurufatfont (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, friendly, tech, readability, neutrality, approachability, contemporary tone, humanist, open apertures, rounded terminals, soft joins, lively rhythm.
This is a right-leaning sans with smooth, low-contrast strokes and a gently rounded, humanist construction. Curves are broad and even, with open apertures and soft joins that keep counters clear in letters like a, e, and s. The overall proportion feels generously spaced, with a steady baseline and a slightly relaxed, flowing rhythm; diagonals and bowls carry consistent curvature, and terminals finish cleanly without sharp cuts or decorative details.
It suits UI and product typography where a clear, unobtrusive italic voice is needed, as well as branding and marketing systems seeking a modern, friendly slanted sans. The open shapes and steady rhythm also make it a good fit for editorial callouts, captions, and presentation typography, and it can work in signage where quick recognition matters.
The tone reads contemporary and approachable, combining a clean, editorial clarity with a subtle sense of motion from the slant. It feels friendly rather than formal, with rounded forms that soften the voice while remaining neutral enough for everyday interface and brand use.
The design appears intended as a practical, contemporary sans italic that prioritizes smooth readability and a gentle, approachable character. Its restrained detailing and consistent curves suggest a focus on versatile day-to-day use across digital and print contexts.
Numerals follow the same smooth, rounded logic as the letters, with simple, easily parsed shapes. Uppercase forms look streamlined and balanced, while lowercase retains a distinctly humanist feel that supports comfortable continuous reading.