Sans Contrasted Askem 5 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, fashion, refined, dramatic, modern, editorial tone, luxury feel, display clarity, refined contrast, crisp, sleek, elegant, calligraphic, delicate.
A slender contrasted design with pronounced thick–thin modulation and sharp, clean terminals. Curves are smooth and taut, with a slightly calligraphic feel in how strokes expand and taper, while overall construction remains controlled and upright. Caps are tall and airy, with open counters and a restrained rhythm; diagonals and joins stay crisp, and forms like S, G, and 2 show decisive thinning through curves. Lowercase is compact with a calm, bookish cadence, featuring a single-storey a and g, a narrow r, and a lightly curved t with a small crossbar, keeping texture even despite the contrast.
Best suited to headlines, subheads, pull quotes, and brand expressions where its contrast and elegance can be appreciated. It should perform especially well in magazine layouts, luxury branding, packaging, and poster work, and is likely most comfortable at medium-to-large sizes where hairlines remain clear.
The font projects an editorial, fashion-forward tone—polished, poised, and a bit dramatic. Its delicate hairlines and sculpted curves give it a premium, curated voice suited to sophisticated settings rather than utilitarian neutrality.
The design appears intended to deliver a contemporary, elevated look by combining a restrained sans-like structure with pronounced contrast and refined detailing. It aims for stylish clarity in display typography, prioritizing sophistication and visual sparkle over ruggedness.
Spacing reads relatively tight and the fine strokes become prominent in mixed-case text, creating a sparkling page color at larger sizes. Numerals follow the same refined contrast, with distinctive shaping in figures like 2, 3, and 9 that adds personality without becoming ornamental.