Serif Normal Pomut 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Bevenida' by Agny Hasya Studio; 'Retro Voice' by BlessedPrint; 'Nitida Text Plus', 'Prumo Banner', and 'Prumo Text' by Monotype; 'Jessi Neue' by Nois; and 'Braveold' by Trustha (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, packaging, authoritative, classic, scholarly, formal, traditionality, authority, impact, readability, bracketed, oldstyle, robust, crisp, sturdy.
A robust serif with pronounced thick–thin modulation and bracketed, wedge-like serifs that give the letters a carved, ink-trap-free solidity. Curves are generously rounded and the joins feel sculpted rather than mechanical, while horizontals are relatively firm and dark. Proportions are traditional and slightly condensed in feel, with compact counters and a steady, print-forward rhythm; the lowercase shows a moderate x-height with sturdy stems and clear, rounded bowls. Overall color on the page is dense and even, producing strong emphasis at text and display sizes alike.
Well-suited to editorial headlines, book and magazine titling, and cover typography where a classic serif voice needs extra weight. It can also serve for branding and packaging that benefits from a traditional, trustworthy tone and strong silhouette.
The tone is confident and established, evoking book typography, institutions, and traditional publishing. Its heavy presence reads serious and persuasive rather than playful, with a distinctly editorial, “ink-on-paper” character.
The design appears intended to deliver a conventional serif reading experience with amplified presence—balancing traditional letterforms and bracketed serifs with a heavier, higher-contrast build for impactful typography.
Spacing appears comfortable but not airy, supporting a dark, authoritative texture in paragraphs. Numerals and capitals share the same sturdy, formal voice, keeping headings and mixed-case text visually consistent.