Sans Normal Afres 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Punkto' by Ahmet Altun, 'BR Hendrix' by Brink, 'Lader' and 'Oktah Round' by Groteskly Yours, 'Centra No. 2' by Monotype, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, modern, friendly, confident, sporty, clean, emphasis, modernization, approachability, clarity, momentum, geometric, rounded, oblique, high legibility, open counters.
A slanted sans with rounded, geometric construction and sturdy strokes. Curves are smooth and broadly circular (notably in O, C, G, and the bowls of b/d/p/q), while straight strokes keep a clean, even rhythm. Terminals are mostly blunt with subtly softened corners, and counters are open, supporting clarity in both uppercase and lowercase. The lowercase shows single-storey forms for a and g, a simple curved-shoulder r, and an italic-style f with a prominent hook; figures are straightforward and compact with rounded shaping.
Well suited to branding and marketing contexts where a modern, energetic voice is needed—such as headlines, posters, and packaging. Its clear, rounded forms also make it a solid option for short UI labels or signage when an italic emphasis is desired.
The overall tone is contemporary and approachable, combining a confident, forward-leaning momentum with friendly roundness. It reads as energetic without becoming aggressive, making it feel practical and upbeat.
The design appears intended to deliver a modern, friendly sans voice with built-in emphasis through a consistent slant. Its geometry and open counters suggest a focus on impact and clarity in display and promotional settings.
The oblique angle is consistent across the set, giving headings a sense of motion. Wide circular forms and generous apertures help maintain readability at larger text sizes, while the strong silhouettes in capitals suit display use.