Sans Normal Jidor 2 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, sportswear, packaging, energetic, sporty, contemporary, dynamic, friendly, motion, emphasis, impact, modernity, legibility, oblique, rounded, compact, punchy, high-clarity.
This typeface is a strongly slanted, sans-serif design with rounded, ellipse-driven bowls and a forward-leaning rhythm. Strokes are fairly uniform with subtle thick–thin modulation, and terminals are clean and mostly sheared in the direction of the slant, giving edges a crisp, engineered feel. Counters are open and circular, with compact joins and a generally sturdy silhouette; letterforms like a, e, and g read as single-storey, reinforcing an informal, modern texture. The numerals follow the same oblique posture with smooth curves and confident, steady weight, keeping the overall color dense and consistent in text.
It performs best in branding, headlines, and short-to-medium promotional copy where a continuous sense of motion is desirable. The dense, rounded forms and clear character shapes suit packaging, advertising, and sports or lifestyle graphics, especially when set large or in high-contrast color applications.
The overall tone is fast, assertive, and contemporary, with a sporty emphasis created by the consistent oblique angle and compact, rounded shapes. It feels energetic and promotional rather than formal, projecting motion and immediacy while staying approachable and legible.
The design appears intended to deliver an always-emphasized, forward-moving voice—combining clean sans geometry with an oblique stance to signal speed, confidence, and modernity. Its rounded construction prioritizes friendly legibility while maintaining a bold, attention-grabbing presence.
At display sizes the slant and tight internal spacing create a strong directional flow across words, while the rounded counters help prevent the texture from becoming overly sharp. The punctuation and overall spacing in the sample text suggest a design tuned for impactful, italic-forward settings where emphasis is constant rather than occasional.