Slab Contrasted Vupy 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, western, poster, athletic, retro, rugged, impact, vintage, legibility, character, blocky, bracketed, ink-trap, heavy, sturdy.
A heavy, block-like slab serif with broad proportions and compact counters. Strokes are strongly weighted with subtle contrast, and the serifs read as thick, squared slabs with a slightly bracketed transition into the stems. Many joins show small notches or ink-trap-like cut-ins that sharpen interior corners and add a punched, stenciled feel without breaking the outlines. Round letters keep a stout, geometric mass, while diagonals and terminals remain blunt and assertive, creating a dense, high-impact texture in text.
Best suited to headlines, posters, and branding where a strong, attention-grabbing slab serif is needed. It can work well for logos, merchandise, and packaging that aim for a vintage or athletic flavor, and it holds up particularly well at large sizes where the notched joins and slab details are most visible.
The overall tone is bold and declarative, with a classic, workmanlike confidence. Its chunky slabs and carved-looking joins evoke vintage signage, collegiate headlines, and old-timey display printing, giving it a rugged retro energy that feels at home on posters and labels.
The design appears intended to deliver maximum impact with a sturdy slab-serif structure, combining wide, blocky forms with carved interior corners to preserve clarity and add character. It prioritizes presence and recognizability over delicacy, aiming for a display style that feels traditional yet punchy.
Spacing appears generous for a display face, helping the heavy shapes stay legible at larger sizes. Numerals match the letterforms’ weight and squareness, keeping a consistent, sign-paint-like presence across the set.