Sans Normal Oslak 17 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Proza' by Bureau Roffa, 'Macho' by Dada Studio, 'FF Kievit' by FontFont, 'Ideal Sans' by Hoefler & Co., 'Mato Sans' by Picador, and 'Epica Pro' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, playful, punchy, friendly, retro, impact, approachability, retro charm, playfulness, bouncy, chunky, rounded, quirky, informal.
A heavy, rounded sans with soft corners, compact counters, and slightly uneven rhythm that gives the alphabet a lively, hand-cut feel. Strokes are broadly consistent, with curves doing most of the work and only occasional flat terminals, producing sturdy silhouettes and strong color on the page. Uppercase forms are broad and blocky, while the lowercase shows more personality through asymmetric bowls, playful joins, and simplified, bulb-like details. Numerals are similarly robust and open, designed for impact rather than fine detail.
Best suited for display settings such as posters, headlines, packaging, and bold branding where a friendly, attention-grabbing voice is needed. It also fits playful editorial callouts, event graphics, and kids-focused or casual consumer applications that benefit from a chunky, approachable look.
The overall tone is upbeat and informal, with a buoyant, slightly mischievous character. Its chunky shapes and gentle irregularities feel retro and approachable, suggesting humor and warmth more than precision or restraint.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice, using sturdy shapes and subtle irregularities to avoid a strictly geometric or corporate feel. It prioritizes recognizability and charm in short phrases and large settings.
In text, the dense stroke weight and tight internal spaces make it most comfortable at larger sizes, where the rounded features and quirky letterforms remain distinct. The dot elements (such as on i/j) read as prominent, adding to the lively texture, and the overall spacing feels geared toward headline presence.