Sans Normal Abnad 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'New Lincoln Gothic BT' by Bitstream and 'Centra No. 1' and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, signage, modern, friendly, clean, casual, approachable, readability, everyday use, contemporary tone, soft emphasis, versatility, slanted, humanist, open counters, rounded terminals, generous spacing.
This is a slanted sans with smooth, low-contrast strokes and gently rounded curves throughout. The letterforms favor open apertures and clean joins, with a slightly humanist construction that keeps shapes from feeling rigidly geometric. Uppercase forms are clear and straightforward, while the lowercase shows a single-storey “a” and “g”, rounded bowls, and softly finished terminals. Numerals are simple and legible, matching the same rounded, even stroke rhythm and maintaining consistent visual color across lines of text.
It works well for user interfaces and product copy where clarity and an inviting tone matter, and it holds up nicely in editorial layouts thanks to its open counters and steady rhythm. The slant also makes it a good choice for branding, packaging, and short-form messaging where a subtle sense of motion and emphasis is desirable.
The overall tone is modern and personable, combining a clean editorial feel with an easygoing slant. It reads as friendly and contemporary rather than formal, with smooth curves and open shapes that keep it approachable in longer passages.
The design appears intended to be a versatile, contemporary italic sans that prioritizes readability and a friendly voice. Its rounded geometry and open forms suggest a focus on smooth text flow and broad usability across both display and text settings.
The italic angle is present but not extreme, giving emphasis without becoming overly stylized. Curves in letters like C, G, O, and Q are particularly smooth and circular, contributing to an even, calm texture, while the diagonals in letters like K, V, W, X, and Y keep the rhythm lively.