Sans Superellipse Idrot 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'QB One' by BoxTube Labs (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, playful, industrial, retro, impact, approachability, geometric consistency, brand presence, blocky, squared-round, compact, chunky, geometric.
A heavy, blocky sans with squared-round (superelliptic) bowls and generously radiused corners. Strokes are uniformly thick with minimal modulation, creating a dense, poster-ready texture and a compact interior space in counters. Terminals are blunt and flat, and many curves resolve into rounded rectangles rather than circles, giving letters like O/C/G and 0 a sturdy, engineered feel. Lowercase forms are simplified and robust, with short ascenders/descenders relative to the body and tightly enclosed apertures that emphasize mass and solidity.
Best suited for high-impact display typography such as headlines, posters, signage, and bold brand marks where a compact, chunky silhouette helps words hold shape at a distance. It also fits packaging and apparel graphics that benefit from a tough-but-friendly, retro-geometric look.
The overall tone is bold and confident with a friendly, game-like immediacy. Its rounded-square construction adds a playful softness to an otherwise forceful, industrial voice, producing a retro display energy that feels at home in pop culture and attention-grabbing headlines.
The design appears intended to deliver maximum visual punch with a consistent rounded-rectangular geometry, balancing toughness (dense strokes and blunt terminals) with approachability (soft corners). It prioritizes strong word shapes and graphic presence over delicate detail, making it a purpose-built display sans for bold messaging.
At text sizes the weight and tight counters can make paragraphs feel dark and compact, while at large sizes the crisp geometry and rounded corners read cleanly and distinctive. Numerals share the same squared-round logic, and punctuation in the sample maintains the same blunt, sturdy rhythm.