Sans Superellipse Idgum 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akkordeon' by Emtype Foundry, 'Rhode' by Font Bureau, 'Molde' by Letritas, 'PODIUM Soft' by Machalski, 'Otoiwo Grotesk' by Pepper Type, and 'Palo' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, bold, friendly, retro, athletic, punchy, impact, warmth, clarity, modern retro, signage, rounded, blocky, compact, sturdy, soft corners.
A heavy, rounded sans with dense, block-like construction and generously softened corners. Curves tend toward squarish bowls and rounded-rectangle counters, giving O, C, and G a superelliptical feel rather than a purely geometric circle. Strokes are monoline and the joins are clean, with minimal modulation; terminals are blunt and consistently rounded. Proportions are compact with broad shoulders and thick horizontals, producing a strong, even color in text and a pronounced presence at display sizes.
Best suited to headlines, short subheads, logos, and bold brand statements where its compact, rounded forms can read clearly and set a strong tone. It works well for packaging and signage that benefits from high impact and friendly clarity, and for sports or lifestyle graphics where a sturdy, energetic voice is desired.
The overall tone is confident and approachable: loud without feeling sharp. Its rounded geometry adds warmth to an otherwise industrial, poster-like weight, creating a sporty, mid-century/modernist vibe that reads as energetic and straightforward.
The design appears intended to deliver maximum impact with a softened edge: a display sans that combines heavy, compact letterforms with rounded-rectangle geometry for warmth and contemporary legibility. Its consistent, monoline build suggests an emphasis on uniform rhythm and strong silhouette over delicate detail.
The lowercase maintains the same chunky logic as the uppercase, with tight interior spaces (notably in a, e, s) that emphasize mass and solidity. Numerals are similarly squat and substantial, designed to match the uppercase’s weight and footprint for headline use.