Sans Normal Otgar 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Binate' by Monotype (names referenced only for comparison).
Keywords: branding, packaging, headlines, ui, signage, friendly, modern, approachable, clean, playful, approachability, clarity, modern utility, soft geometry, rounded, soft terminals, open apertures, generous counters, even texture.
A rounded sans with smooth, continuous curves and softly finished terminals. Strokes are uniform and calm, producing an even typographic color, while bowls and counters are generous and open for clarity. The letterforms lean toward circular construction with simplified joins and minimal modulation, and the overall set reads comfortably with relaxed proportions in both uppercase and lowercase.
Works well for branding and packaging where a warm, modern voice is needed, and for headlines that benefit from smooth, rounded shapes. The open counters and steady rhythm also make it a solid choice for UI labels, wayfinding, and short-to-medium blocks of text in print or on screen.
The tone is friendly and contemporary, with a gentle, informal warmth that comes from the rounded geometry and soft edges. It feels approachable and slightly playful without becoming quirky, making it suitable for communicative, human-centered design.
Likely designed to deliver a clear, contemporary sans with softened geometry—prioritizing approachability and consistent texture across sizes. The restrained, rounded construction suggests an intent to balance friendliness with straightforward readability in everyday design applications.
Uppercase forms are clean and straightforward, while the lowercase keeps a single-storey structure where expected, reinforcing a casual, modern voice. Numerals follow the same rounded logic and maintain clear silhouettes, helping the design stay cohesive across mixed text and UI-style strings.