Sans Normal Rudin 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, signage, presentations, clean, modern, friendly, neutral, technical, everyday readability, neutral voice, modern utility, approachable clarity, rounded, open apertures, humanist, soft terminals, even rhythm.
This is a clean sans with gently rounded curves and softly finished terminals. Strokes are even and smooth, with minimal modulation, giving the letters a calm, consistent color in text. Proportions are balanced rather than condensed, with a moderate x-height and comfortable counters that stay open at small sizes. Round letters (C, O, Q, e) lean on circular geometry, while diagonals (V, W, X, Y) are crisp and straightforward, keeping the overall texture tidy and legible.
It works well for user interfaces, product copy, and general-purpose typography where clarity and an even typographic rhythm are priorities. The open forms and moderate proportions also make it a good fit for signage and presentation decks that need clean readability at varied sizes.
The overall tone is neutral and modern, with a friendly softness coming from the rounded shapes and non-abrupt endings. It feels pragmatic and approachable rather than stylized, suited to interfaces and everyday communication. The font reads as contemporary and functional without feeling cold.
The design intent appears to be an all-around, modern sans that emphasizes clarity and consistency through rounded construction and restrained detailing. It prioritizes practical legibility and a contemporary feel suitable for broad, everyday use.
In the sample text, spacing and word shapes appear steady and predictable, supporting continuous reading. Figures are simple and unobtrusive, matching the letterforms without drawing attention to themselves.