Slab Square Hysy 2 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Blame Sport' by Agny Hasya Studio, 'Gamarasa' by Differentialtype, and 'Outright' by Sohel Studio (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, signage, athletic, western, industrial, retro, rugged, impact, heritage, sturdiness, team identity, blocky, octagonal, bracketed, compact, sturdy.
A heavy, block-built slab serif with crisp, chamfered corners and flat, rectangular terminals. Strokes maintain a largely even thickness, creating a monolithic, poster-friendly texture with minimal contrast. The letterforms lean on squared bowls and straight-sided curves, often resolving into octagonal silhouettes, while counters stay open enough to remain legible at larger display sizes. Serifs are strong and rectangular, giving verticals and horizontals a firmly anchored, sign-painted feel.
Best suited to display settings where impact matters: team marks, athletic apparel graphics, headlines, event posters, and bold packaging labels. It also works well for wayfinding or storefront-style signage when set at larger sizes, where its squared counters and strong serifs hold up cleanly.
The overall tone is bold and assertive, with clear associations to sports lettering, workwear branding, and old-style signage. Its squared geometry and cut corners add a utilitarian, no-nonsense character that reads as confident and slightly nostalgic rather than refined.
The design appears intended to deliver maximum visual weight and clarity through simple, squared construction and emphatic slab serifs. The consistent chamfered detailing suggests a deliberate effort to evoke classic collegiate and industrial sign aesthetics while maintaining straightforward readability.
The rhythm is dense and punchy, with tight-looking interior spaces and sturdy joins that emphasize solidity. The chamfering helps reduce harsh right angles and adds a crafted, machined impression that stays consistent across caps, lowercase, and numerals.