Serif Normal Jeku 2 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, magazines, editorial, headlines, branding, literary, formal, classic, refined, readability, tradition, editorial tone, refinement, authority, bracketed, crisp, calligraphic, transitional, sculpted.
A crisp serif with pronounced thick–thin modulation and sharply cut, bracketed serifs. The letterforms are broadly proportioned with generous counters and a steady vertical stance, giving lines of text an even, confident rhythm. Curves are smooth and slightly calligraphic in feel, while terminals and joins stay clean and decisive. Numerals follow the same high-contrast logic, with clear silhouettes and traditional proportions suited to continuous reading.
Well suited to book typography, long-form editorial layouts, and magazine settings where a traditional serif voice is desired. It also performs convincingly in titles and section headings, and can support brand identities that want a classic, established tone.
The overall tone is classic and literary, projecting authority and polish without feeling overly ornamental. Its high-contrast strokes and sculpted serifs add a refined, editorial character that reads as traditional and trustworthy.
The design appears intended as a conventional text serif that balances readability with a polished, high-contrast finish. Its proportions and disciplined detailing suggest a focus on producing an elegant page color for editorial work while still offering enough sharpness for display use.
The set shows consistent serif treatment across caps, lowercase, and figures, with strong definition at display sizes while maintaining clarity in text. Round letters and diagonals keep a controlled, formal texture rather than a lively or quirky one.