Sans Normal Atdey 2 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, product copy, packaging, editorial, posters, friendly, casual, modern, approachable, clean, legibility, simplicity, modern warmth, everyday tone, monoline, rounded, open apertures, soft terminals, airy.
A monoline sans with gently rounded geometry and a clean, open rhythm. Curves are smooth and near-circular in letters like C, O, and e, while straight strokes stay even and unmodulated, giving the face a consistent, quiet texture. Terminals read soft rather than sharp, and counters are generous, helping characters stay distinct in running text. Proportions feel compact and economical, with relatively simple, unornamented construction across both upper- and lowercase.
This font suits short to medium-length text where clarity and approachability matter—UI labels, product descriptions, captions, and light editorial typography. Its clean, rounded forms also make it a good fit for packaging, marketing materials, and posters that want a modern but friendly voice.
The overall tone is friendly and unpretentious, with a mild handwritten warmth despite its largely geometric structure. It feels casual and contemporary rather than formal, making text read approachable and easygoing.
The design appears intended to provide a simple, contemporary sans with softened geometry and consistent stroke color, balancing a clean structure with a welcoming, informal feel. The emphasis is on legibility through open counters and uncomplicated letterforms rather than expressive detailing.
Lowercase forms lean toward single‑storey constructions (notably the a and g), reinforcing an informal, readable voice. Numerals are straightforward and open, matching the same rounded, even-stroke logic seen in the letters.