Sans Normal Dokim 10 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, wayfinding, editorial, presentations, branding, clean, modern, friendly, neutral, airy, legibility, neutral utility, modern clarity, friendly tone, geometric, rounded, open counters, smooth curves, minimal.
This typeface is a rounded sans with an even, low-modulation stroke and generous interior space. Curves are smooth and elliptical, with open apertures and clear counterforms that keep letters from clogging at text sizes. Terminals read as clean and simply finished, and the overall rhythm is spacious, with a slightly expanded feel and steady alignment. Numerals follow the same straightforward construction, emphasizing clarity over ornament.
It suits interface labels, product UI, and dashboards where a clear, unpretentious sans is needed. The open forms and steady texture also work well for editorial subheads, informational print, presentations, and contemporary brand systems that prefer a clean, modern voice without sharpness.
The overall tone is contemporary and approachable, projecting a calm, neutral voice rather than a strongly branded or expressive one. Its wide, open shapes lend a relaxed, breathable texture that feels friendly and easygoing while remaining professional.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and an inviting texture through open counters, rounded construction, and restrained detailing.
In the sample text, the letterforms maintain consistent color and spacing, supporting comfortable scanning in longer lines. The design leans on circular geometry in rounds like O and C, while straight-sided forms keep a crisp, engineered character.