Sans Normal Lalav 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST, 'Hando' by Eko Bimantara, 'Alfabet' by Machalski, and 'Gentona' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, playful, modern, confident, impact, motion, friendly boldness, modern display, rounded, bulky, compact counters, oblique, soft corners.
A heavy, oblique sans with rounded, swollen strokes and tightly controlled counters that give letters a dense, punchy texture. Curves are broadly circular and corners are softened rather than sharp, while joins and terminals feel blunt and decisive. The overall width is generous, with steady stroke weight and a smooth, even rhythm across capitals, lowercase, and figures. Numerals are similarly weighty and open, reading clearly at display sizes with a strong, unified silhouette.
Best suited to display typography such as headlines, posters, brand marks, and punchy marketing copy where its mass and slant can create momentum. It also works well for sports-leaning or youthful identities, packaging callouts, and large UI hero text where a strong, friendly emphasis is needed.
The tone is bold and kinetic, with a forward-leaning stance that suggests motion and assertiveness. Its rounded geometry keeps it friendly and approachable, balancing the weight with a playful, contemporary feel. Overall it communicates confidence and immediacy without becoming harsh or mechanical.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning voice, using rounded forms to keep the expression approachable. It aims for bold readability and a cohesive, modern silhouette that stays consistent across letters and numbers.
The shapes favor sturdy, simplified constructions that prioritize impact over delicacy, producing solid word images and strong headline presence. The dense interior spaces in letters like a, e, and s contribute to a compact, high-ink look that holds together well in large settings.