Sans Normal Ebmud 7 is a light, wide, low contrast, italic, tall x-height font visually similar to 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, posters, sleek, airy, contemporary, friendly, modernity, clarity, approachability, momentum, rounded, humanist, monoline, soft, open apertures.
A rounded, monoline sans with a consistent rightward slant and generously open counters. Curves are drawn with smooth, continuous strokes and soft terminals, giving letters a polished, streamlined feel. Proportions lean expansive with ample internal space, and the lowercase shows a prominent x-height that keeps text lively and legible. Details like the single-storey a and g, open e, and simple, curved forms maintain an even rhythm across the alphabet and figures.
Well suited to contemporary branding and identity systems that want a soft, modern voice, as well as headlines where the italic energy can carry emphasis on its own. The open forms and steady stroke make it a strong choice for UI labels, short paragraphs, and product or packaging copy where a clean, friendly texture is desired.
The overall tone feels modern and approachable, combining a clean, technical smoothness with gentle, humanist warmth. Its slanted stance adds momentum and a sense of forward motion without becoming aggressive, making it read as dynamic yet calm.
The design appears intended to deliver a modern italic sans that stays readable while leaning into smooth geometry and open forms. It prioritizes clarity and a cohesive rounded character, aiming for a versatile voice that can feel both functional and distinctive.
Round characters (o, c, e) appear near-circular and uniform, reinforcing a cohesive, geometric backbone. Numerals follow the same smooth logic, with clear, rounded shapes and minimal ornamentation that keeps the texture consistent in mixed alphanumeric settings.