Sans Normal Tamah 3 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, packaging, posters, refined, luxury, dramatic, poised, elevate, refine, differentiate, add drama, highlight, airy, crisp, delicate, elegant forms.
The design is defined by extreme stroke contrast and crisp, tapered joins that create a polished, high-fashion rhythm on the page. Curves are smooth and controlled, with narrow hairlines and fuller verticals that produce a bright, shimmering texture in text. Proportions read open and slightly expansive, with generous spacing and clear, upright structures that keep the overall color airy while still feeling precise.
It performs especially well for headlines, magazine layouts, brand marks, and premium packaging where contrast and polish are assets. It can also work for short text passages, pull quotes, and decks when set with comfortable leading and sizes that protect the hairlines. For small UI text or dense body copy, it will generally benefit from careful sizing and print/screen conditions that preserve the thin strokes.
This typeface projects a refined, editorial mood with a sense of poise and restraint. Its sharp contrasts and clean construction give it a confident, cultured tone that can feel premium and slightly dramatic without becoming ornate.
The letterforms appear intended to deliver a high-end, editorial voice through pronounced contrast and a clean, modern clarity. The design emphasizes elegance and visual hierarchy, aiming to stand out in display settings while maintaining an orderly, readable structure.
The numerals and capitals carry the same high-contrast logic, producing strong hierarchy and a distinctive sparkle in mixed settings. Overall spacing feels intentional and slightly relaxed, supporting a clean, upscale page color rather than a compact, utilitarian texture.