Sans Normal Obbiz 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FF Marselis' and 'FF Sero' by FontFont, 'Gilam' by Fontfabric, 'Nusara' by Locomotype, 'Fact' by ParaType, 'NuOrder' by The Northern Block, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, sporty, friendly, modern, playful, impact, approachability, clarity, modernity, rounded, blocky, compact, high-impact, smooth.
A heavy, rounded sans with broad, compact shapes and smooth curve transitions. Counters are generally tight and apertures tend to be more closed, giving the face a dense, poster-like color on the page. Terminals are blunt and clean, while bowls and curves (especially in C, G, O, and numerals) are strongly circular with a slightly squared-off feel in some joins. The lowercase is sturdy and simple, with single-storey forms and sturdy stems that keep texture even at large sizes.
Works best for headlines, posters, signage, and branding where high impact and a compact, uniform texture are desirable. It can also suit packaging and short callouts, especially when given a bit of extra letterspacing to open up the tight counters.
The overall tone is bold and upbeat, projecting confidence without feeling aggressive. Its rounded construction and compact spacing read as approachable and contemporary, with a sporty, headline-driven energy.
The design appears intended as a strong, contemporary sans for attention-grabbing display use, combining rounded geometry with a dense typographic color to stay readable and punchy at large sizes.
At text sizes the dense interior spacing and closed apertures can make words feel compact and dark, so it benefits from generous tracking and line spacing. In display settings, the consistent, chunky rhythm and rounded geometry deliver strong legibility and clear silhouettes.