Sans Normal Amlar 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Infra' by FontFont, 'Goga' by Narrow Type, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, neutral, confident, clean, corporate, clarity, impact, simplicity, versatility, geometric, monoline, large counters, open apertures, round terminals.
This is a heavy, monoline sans with predominantly geometric construction and rounded curves. Letterforms show broad, circular bowls (O, Q, 0) and smooth, continuous arcs, paired with flat horizontal/vertical terminals and minimal modulation. Counters are generous and apertures are relatively open, keeping shapes legible at display sizes, while overall spacing reads even and steady. The numerals match the letters in weight and simplicity, with large interior spaces and straightforward silhouettes.
It works well for headlines and branding where a strong, clean voice is needed, and it should hold up in posters and signage thanks to its sturdy strokes and open counters. It can also suit UI labels and navigation when a bold, modern sans is desired, especially at medium to large sizes.
The overall tone is modern and matter-of-fact, projecting clarity and confidence rather than decoration. Its geometric roundness adds a friendly, approachable edge, while the sturdy weight and clean terminals keep it professional and authoritative.
The design appears intended as a straightforward, contemporary sans for impactful typography, emphasizing geometric clarity and consistent, no-nonsense forms. It prioritizes strong presence and clean readability in display-oriented settings without relying on stylistic flourishes.
Stroke joins and curves feel carefully regularized, giving the design a consistent rhythm across uppercase, lowercase, and figures. The lowercase includes single-story forms (notably the “a” and “g”), reinforcing the contemporary, simplified look.