Slab Square Omru 5 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, packaging, signage, posters, retro, bookish, folksy, craft, friendly, expressive serif, vintage flavor, display clarity, print feel, slab serifs, wedge joints, rounded bowls, soft corners, calligraphic.
A sturdy slab-serif with sculpted, slightly flared terminals and softly squared ends that keep the silhouettes bold without feeling rigid. Strokes show moderate contrast and a subtly hand-cut rhythm: joints and serifs have wedge-like shaping, curves are generously rounded, and counters stay open for clear wordforms. Proportions are fairly traditional with a normal x-height, while spacing and letter widths vary enough to add a gentle, organic bounce in text.
Best suited to display sizes where the slab terminals and sculpted details can be appreciated—magazine and book headings, posters, packaging, labels, and boutique signage. It can also work for short text blocks or pull quotes when a warm, retro editorial voice is desired.
The overall tone feels vintage and approachable—more artisanal than corporate. Its confident slabs and softly irregular rhythm evoke printed ephemera, editorial headlines, and old-style signage, giving text a warm, characterful presence.
The design appears intended to blend the dependability of a slab-serif structure with a lightly hand-rendered finish, creating an attention-grabbing but readable face for expressive branding and editorial typography.
Numerals and capitals read with strong, stable geometry, while the lowercase introduces more motion through rounded shoulders and slightly tapered strokes. The dot on i/j appears round and prominent, contributing to the friendly texture in running text.