Sans Normal Kudum 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Flink Neue' by Identity Letters, 'Ekster' by Indian Type Foundry, 'Bauen' by Tipo Pèpel, and 'Auxilia' by Typomancer (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, friendly, emphasis, momentum, impact, modernization, approachability, slanted, rounded, compact, energetic, clean.
A slanted sans with heavy, low-contrast strokes and rounded, softly squared terminals. Curves are built from clean circular/elliptical forms with even weight distribution, while diagonals (A, V, W, X, Y) feel crisp and assertive. Counters are generally open and round, giving the lowercase a smooth, readable rhythm, and the numerals follow the same sturdy, slightly condensed, forward-leaning construction. Overall spacing reads as practical and tight enough for impact without becoming cramped.
Best suited for short-to-medium text where impact and energy matter: headlines, brand marks, packaging callouts, and promotional graphics. It also works well for sports and lifestyle identities, signage, and UI moments that need emphatic labels or buttons, provided sizing allows the heavy strokes to breathe.
The forward slant and solid weight create a sense of motion and momentum, projecting an active, confident tone. Rounded forms keep it approachable rather than aggressive, making it feel contemporary and friendly while still delivering strong emphasis.
The design appears intended to deliver a modern, energetic sans voice with built-in motion from the italic angle, pairing strong presence with rounded, accessible shapes. It aims to read quickly at display sizes while maintaining a cohesive, contemporary look across letters and numerals.
The italic posture appears integral to the design rather than a simple oblique, with consistent slant across caps, lowercase, and figures. The palette balances circular letters (C, O, Q) with angular structures (K, M, N), producing a lively, headline-ready texture.