Sans Normal Jerus 10 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, gaming, logos, sporty, tech, racing, futuristic, energetic, impact, motion, modernity, branding, oblique, rounded, streamlined, compact, sturdy.
A heavy, forward-leaning sans with rounded corners, broad oval bowls, and consistently smooth curves. Strokes stay largely uniform, with subtle shaping at joins and terminals to keep counters open despite the dense weight. The letterforms feel horizontally generous, with extended curves and slanted, wedge-like cuts on several terminals that reinforce motion. Numerals and lowercase maintain the same robust rhythm, with tightly managed counters and a generally compact internal space.
Well-suited for headlines, posters, and short promotional copy where a strong, fast visual signature is desired. It also fits sports branding, gaming interfaces, and logo/wordmark work, particularly when the goal is a streamlined, performance-oriented feel.
The overall tone is fast, assertive, and contemporary, suggesting speed and precision rather than softness or elegance. Its aerodynamic slant and bold presence evoke motorsport, gaming, and tech-forward branding where impact and momentum are key.
The font appears designed to deliver high-impact display typography with a sense of speed, using a pronounced slant, rounded construction, and angular terminal cuts to create an aerodynamic, modern silhouette.
The design favors rounded geometry over sharp angles, but uses angled terminals and sheared shapes to keep the texture lively. In the sample text, the weight and slant create a strong typographic color that reads best with ample tracking and generous line spacing, especially in longer phrases.