Sans Normal Kurip 2 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, packaging, wayfinding, sporty, dynamic, confident, modern, technical, convey speed, add impact, modern branding, improve clarity, oblique, geometric, rounded, streamlined, compact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Forms lean forward with a consistent slant, using broad curves and clean terminals to keep counters open and silhouettes sturdy. Proportions feel expanded, with wide capitals and numerals, while lowercase shapes stay compact and clear; bowls are full and circular, and diagonals in letters like K, V, W, X, and Y read crisp and stable. Overall spacing and rhythm favor bold, simplified shapes that hold together well at display sizes.
Well suited to branding and display applications that benefit from motion and impact, such as sports identities, automotive or tech-forward marketing, and bold editorial headlines. It can also work for signage and packaging where quick recognition and strong silhouettes are priorities.
The overall tone is energetic and forward-moving, with a sporty, performance-oriented feel. Its broad, slanted shapes communicate speed and confidence, while the rounded geometry keeps the voice friendly rather than aggressive.
The design appears intended to deliver a fast, contemporary voice by combining a pronounced oblique stance with sturdy geometric forms. It prioritizes immediate legibility and brand presence, creating a strong, energetic texture in words and short phrases.
Curves and joins are kept smooth and uniform, giving the design a cohesive, engineered look. The italic angle is prominent enough to influence word texture, creating strong directional flow in longer lines of text.