Sans Normal Soroh 13 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, elegant, art deco, fashion, minimal, refined, space saving, stylish display, editorial tone, premium branding, condensed, monolinear feel, tall caps, smooth curves, open counters.
A tall, condensed display sans with clean, simplified construction and a strong vertical rhythm. Strokes are slender and crisply drawn, with rounded bowls and oval counters that feel carefully controlled rather than geometric-perfect. Curves transition smoothly into straight stems, and terminals are mostly plain and unembellished, giving the letterforms a streamlined silhouette. The overall texture is airy and even, with narrow proportions and clear separation between characters in running text.
Best suited to display sizes: headlines, subheads, magazine covers, posters, and identity work where a tall, refined voice is desired. It can work for short editorial pull quotes and packaging text when set with generous leading, but its narrow, delicate strokes favor larger sizes and cleaner printing conditions.
The font projects a polished, metropolitan tone—stylish and slightly theatrical without becoming ornamental. Its narrow, elongated forms evoke classic poster and magazine typography, leaning toward an Art Deco–adjacent sophistication. The mood is poised and contemporary, suited to premium and design-forward contexts.
Likely designed to deliver an elegant, space-saving display voice with a fashion/editorial sensibility. The emphasis on tall proportions, smooth oval geometry, and restrained terminals suggests an aim for modern sophistication with a hint of vintage poster character.
Uppercase forms read especially striking due to their height and restrained detailing, while lowercase maintains a tidy, readable structure with simple single-storey shapes in places and compact apertures. Numerals follow the same condensed, oval-driven logic, helping maintain a consistent rhythm across mixed settings. The high contrast between slender strokes and open white space makes it feel best when given room to breathe.