Sans Contrasted Askub 10 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, editorial, art deco, elegant, fashion, theatrical, retro, space-saving, stylish display, vintage nod, branding impact, condensed, high-waisted, tapered, geometric, crisp.
A tightly condensed display sans with clean, mostly monoline construction enlivened by subtle thick–thin modulation and tapered joins. The letterforms are tall and high-waisted, with compact bowls and narrow apertures that create a strong vertical rhythm. Curves are smooth and controlled, terminals are crisp, and counters stay slim but open enough to hold shape at larger sizes. Numerals follow the same slender, stylized logic, with a distinctive, sculpted feel in forms like 2, 3, and 9.
This face is best suited to headlines, titles, and short statements where its condensed profile can stack lines efficiently and create a strong columnar texture. It works especially well in posters, fashion/editorial layouts, packaging, and brand marks that benefit from a sleek, vintage-leaning display voice.
The overall tone feels refined and dramatic, channeling a classic early-20th-century poster sensibility. Its narrow proportions and polished silhouettes suggest sophistication and a slightly theatrical flair, making text look deliberate and curated rather than neutral.
The design appears intended to deliver a stylish, space-saving display look with a period-inflected elegance. By combining condensed geometry with controlled contrast and tapering, it aims to feel both modern in cleanliness and classic in attitude.
Stroke behavior stays consistent across the set, with repeated motifs of narrow ovals, straight verticals, and gentle tapering that give the design a cohesive, ornamental restraint. The font’s compressed spacing and tall caps emphasize texture and rhythm over casual readability in long passages.