Sans Other Ulmu 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, posters, quotes, casual, friendly, contemporary, approachable, informal, human warmth, casual voice, lively emphasis, informal clarity, humanist, slanted, open forms, rounded terminals, lively rhythm.
A slanted, sans-based design with a humanist, hand-drawn inflection. Strokes are smooth and slightly tapered, with rounded terminals and gently irregular curves that create an animated, organic rhythm without looking messy. Counters are generally open and generous, and the lowercase shows soft, looped constructions (notably in a, g, and e) that read like a simplified cursive influence rather than strict geometric forms. Numerals are clear and rounded, matching the same fluid stroke behavior and forward-leaning momentum.
This font works well for branding and packaging that needs a friendly, human touch, as well as headlines, posters, and pull quotes where the lively slant can carry tone. It can also suit short to medium UI or editorial accents when an informal, personable voice is desired, especially at sizes where the rounded details remain visible.
The overall tone is casual and friendly, with a conversational warmth that feels personable and modern. Its steady slant and soft curves lend energy and optimism, suggesting an informal voice suited to approachable branding and everyday communication.
The design appears intended to blend sans simplicity with a handwriting-like liveliness, offering an easygoing italic voice that feels more personal than a standard oblique. It aims for clear, accessible letterforms while introducing subtle calligraphic cues to add character and motion.
The font keeps a consistent forward motion across both uppercase and lowercase, producing a cohesive texture in text. Shapes favor clarity over sharpness, with few hard corners and an emphasis on smooth joins and open apertures, helping maintain readability while preserving a handwritten character.