Sans Normal Wagom 6 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Big Vesta' by Linotype; 'Skeena' by Microsoft Corporation; and 'Akagi', 'Akagi Pro', and 'Anago' by Positype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, branding, friendly, modern, clean, approachable, informal, soften modernism, everyday readability, friendly branding, neutral clarity, rounded, humanist, soft terminals, open counters, even rhythm.
A rounded sans with softly modulated strokes and gently curved joins. Terminals are predominantly rounded, giving the forms a smooth, cushioned finish rather than sharp cutoffs. Uppercase letters keep simple geometric structures, while the lowercase introduces a more humanist rhythm with open apertures and a single-storey ‘g’. Overall spacing reads even and comfortable, and the numerals follow the same rounded construction for a consistent texture in mixed text.
Well-suited to interface and product typography where clarity and a gentle tone are desired, and it can also work for editorial subheads and short-form text thanks to its open counters and steady rhythm. The rounded construction makes it a good fit for wayfinding and packaging where a friendly, contemporary voice helps readability and approachability.
The overall tone is warm and approachable, with a contemporary, everyday feel. Its rounded details and open shapes create a friendly voice that stays neutral enough for general-purpose communication without becoming overly playful.
The design appears intended to balance modern simplicity with a softened, humanist touch. Rounded terminals and open forms suggest a focus on comfortable reading and an inviting brand tone while keeping the letterforms clean and broadly usable.
Curves are prominent across the set, with broad bowls and clear counters that help maintain legibility at text sizes. The lowercase has a straightforward, uncluttered construction, and punctuation such as the dot elements appears round and prominent, reinforcing the soft, modern character.